Furniture design is quite simply a ‘challenge.’ It’s a set of goals that must be achieved to fulfill both needs and expectations of the consumer as well as our designers. At JG Custom, we’re not about affixing a couple of surfaces in the likeness of a chair and taking it to market. Furniture is an interactive process from all ends, requiring actual engineering and testing.

In a typical piece, we look at materials, interactions by potential users, industry or government standards, ergonomics, and most importantly how we can incorporate our mark through meticulous detail and thus maintain the voice of the designer – whether it be one of our own or a client's.